How to build community at your next client conference

Business Tips
Tammy Belton-Davis, founder & principal of Milwaukee’s Athena Communications, photographs the lobby of Nashville’s spectacular new Museum of African American Music as featured in The CAPRSA 100 conference slideshow.

Returning to its first in-person conference following a 2.5-year break, the executive committee of PRSA’s Counselors Academy was looking for a new idea to build momentum and community for its September 2021 Nashville event.

Enter The CAPRSA 100 newsletter and website. Each morning for four days, attendees awoke to a 7am email re-capping the previous days events with 100-word stories and slide shows as well as a list of that day’s speakers and breakouts — and an insider’s guide to Music City destinations. It scored a 84% open rate and 57% click-throughs.

Planning an upcoming client conference? Add some 100 magic.

– Chris Schroder, The 100 Companies